Join us on Tuesday, May 19, 2009 when Ayat Shukairy and Khalid Saleh of Invesp Consulting, discuss the “Conversion Story – from clicks to cash”.
Times are tough, and every visitor on your site counts. Too often, companies focus on driving more traffic to their website, and not enough time maximizing the visitors already there.
Increasing your conversion rate, even as little as 10%, can bring a significant increase to your sales, downloads, form completions, or whatever task it might be.
RSVP at Upcoming.org
Discussion Summary
Two customers come to your site, one buys and the other doesn’t, why? Why aren’t you able to generate more leads from your website? In this session we will present actionable items to consider on your site, through The Conversion Framework, in order to see significant increases in your conversion rates. We will also identify what role personas play in optimization from a lead gen to an ecommerce business via case studies.
Background
Ayat Shukairy is co-founder of Invesp Consulting, a landing page optimization company, and co-author of Landing Page Optimization: The Complete Guide. Ayat Shukairy focuses deeply on website usability and has led over 30 conversion optimization projects for companies including ReMAX, HowStuff Works and Discovery. Ayat Shukairy’s work has helped generate an average 20% improvement in conversion rates for Invesp’s clients.
Khalid Saleh is co-founder of Invesp Consulting, a landing page optimization company and co-author of, Landing Page Optimization: The Complete Guide. Khalid Saleh has over 12 years of experience in e-commerce architecture, design and implementation, managing campaigns for companies including Motorola, AMEX, Levelor, Citrix, WWT, Nabors. Khalid’s work has helped generated an average 20% improvement in conversion rates for Invesp’s clients.
Company Bio
Since 1995, Invesp founders have architected, designed and deployed 22 of the largest e-commerce websites in North America. On average, Invesp generates an average 35% ROI on conversion for its clients on optimization work. A values driven company, Invesp focuses on providing measureable ecommerce results through client focused delivery, openness and creativity.
Where: Wayne State University Law School, 471 W. Palmer Street, Detroit, MI 48202 (directions) Room 2103, The Distance Learning Room. (University map)
When: Tuesday, May 19th, 2009, 6:30pm to 8:30pm
Cost: Free! Open to the public.
RSVP at Upcoming.org
Comments (5)
Gathering and Drink Specials
April 19, 2009
Want to continue the conversation after the April 21st Writing for the Web panel discussion?
Thanks to Angelina Italian Bistro, on Broadway across from the Opera House, for offering drink specials to Refresh Detroit members after the panel discussion. Check out the great drinks offered:
- $5 for a 20-oz. Motor City microbrew
- $4/glass for a selection of wines – two whites and two reds
They’re close to the People Mover, so it should be easy to get to them. They also offer $5 valet parking during the week.
Business Networking event
April 18, 2009
My BNI group is holding a Visitors Day meeting at Lake Forest Golf Club, located at 3110 West Ellsworth Road (on the corner of Ellsworth and Ann Arbor/Saline Road), in Ann Arbor on Wednesday, April 22 from 7:00 a.m. to 9:00 a.m. We are looking for business professionals to pass referrals to and I know a lot of you are looking for ways to grow your business. We are especially interested in graphic designers, copywriters, and marketers.
BNI is a business and professional networking organization whose primary purpose is to exchange qualified business referrals. The organization presently has over 5,300 chapters throughout every populated continent in the world. Last year, members of BNI passed over 5.6 million referrals which generated almost $2.3 billion (U.S.) worth of business for each other.
What makes BNI unique is that it allows only one person per profession to join a chapter. Thus, once you’ve joined, none of your competitors can participate.
Seating is limited, so please let me know if you plan to attend; call me at (734) 330-4142, or email (vince@vcwebdesign.com) and I will reserve a place for you! The fee of $15 includes continental breakfast. Remember to bring plenty of business cards to pass around as you will meet lots of local business professionals.
Vince Chmielewski
VC Web Design
Writing for the Web Panel Discussion: April 21, 2009
April 12, 2009
How is writing for the web different from writing for other media? How can you craft your words to grab the attention of your readers? What do you need to know to create engaging content that people will want to read?
Join Refresh Detroit on Tuesday, April 21, 2009 for a panel discussion featuring local experts offering ideas to the many different writers who create content for the web. Learn:
- best practices for writing for the web
- how users interact with copy
- copywriting for search engine optimization
- writing for social media
Panelists
- Shannon Paul, Social Media Specialist, PEAK6 Online
A social media enthusiast, Shannon is well known for her recent work in the development and implementation of social media strategies for the Detroit Red Wings. - Dalila Akli, eMarketing Analyst, Cengage
Dalila helps develop the eAnalytics culture at Cengage. Formerly webmaster at Gedas USA, she has also built websites for small businesses. - Chris Kochmanski, Partner, Marketing Strategist and Copywriter, Design Hub
Chris has over 30 years of strategic marketing experience. Before joining Design Hub, he excelled in marketing communications, marketing management, and business development for ADP Network Services, Interface Systems, Cleo Communications, and Mechanical Dynamics. - Evan Deutsch, Senior Writer, Wunderman Team Detroit
Evan currently works on Ford, Lincoln, and Mercury interactive media projects. In previous positions, he has been involved with interactive projects at Campbell-Ewald and Bowne Internet.
The panel will be moderated by Marie MacNee, an independent writer and web content manager. Marie works for clients including Cengage, Google and others. She wrote her first web copy and usability studies in the 1980s, and later worked at Campbell-Ewald and Doner, where she was an Associate Creative Director.
Where: Wayne State University Law School, 471 W. Palmer Street, Detroit, MI 48202 (directions) Room 2103, The Distance Learning Room. (University map)
When: Tuesday, April 21, 2009, 6:30pm to 8:30pm
Cost: Free! Open to the public.
RSVP at Upcoming.org.
Book Review: The Principles of Beautiful Web Design
March 30, 2009
What I appreciate about Jason Beaird’s book The Principles of Beautiful Web Design is the simplicity with which he tackles each topic. He begins with the client interview, advising to focus on client needs and making them feel at ease.
It’s good advice to use a pad of paper instead of a laptop to record notes in a meeting, but the more important thing to derive is that body language is an important part of the trust-building process of a customer relationship.
Personally, I’m a big proponent of the Golden Ratio, so seeing a good basic explanation of it early in the work was a big plus. He then proceeded through all the basics of design in a very common-sense way.
The typography section appears the most information-packed, and seems obsessively-detailed compared to the rest of the sections. In fact, I could almost imagine the author talking about fonts like Bubba in Forrest Gump talked about shrimp!
Altogether, this book is a very good basic primer on design for the screen. It covers all the topics — though not comprehensively in any case — and presents them in a very understandable way.
The examples serve the text very well, and as you’d expect from a design book, everything looks good to fit its function. If I didn’t know all of this already, I’d be happy to have learned it from this guide.
I will recommend this book to any friends interested in the topic, as well as to patrons at the library I work at (which incidentally already has a copy!) who may happen to ask about the subject.
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