Where: Ann Arbor District Library, 343 South Fifth Avenue, Ann Arbor, Michigan 48104 (map). Parking is available in the library parking lot. We’re meeting in the conference room on the third floor. At the third floor stairs lobby, go through the double doors, turn right, and look for the first door on the right to enter the conference room.
When: Wednesday, March 19, 2008 6:30PM-8PM
Speaker: Barb Hernandez, User Experience Manager at TechSmith, Lansing, Michigan
Abstract
What can you do when conversion rate is flat? TechSmith is a trialware company by nature, so measuring how many people download, try and actually purchase our software is the best measure of conversion and success.
We know that the thousands – dare I say millions of users who own SnagIt can’t live without it and tell us how it has changed the way they communicate with people. So what were we missing, why were we not getting the conversion rate we wanted? Learn about how we focused on the user experience, what we did, and how the changes impacted the conversion rate.
Barb Hernandez Biography
Ms. Hernandez specializes in using User Centered Design techniques to drive the user experience for technology products. She has led the user centered design efforts for cross-functional teams and has been involved in all stages of product development, including investigation and analysis, defining detailed requirements, creating prototypes, running usability tests and conducting usability evaluations.
She has worked on the design and usability testing of graphical user interfaces, content Web sites, Web-based applications, and interfaces for hand-held devices including cells phones and PDAs. At TechSmith, Barb focuses on helping teams make design decisions grounded in user intelligence.
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JavaScript Library Techniques presentation
February 27, 2008
We had a great meetup tonight as about 20 people attended our February meeting at the Ann Arbor District Library. Almost half the people attended for the first time, many referred by the a2b3 group (thanks for sharing the news about Refresh Detroit!).
Brian Reindel of Niche Retail spoke about JavaScript namespacing, constructors, and callback functions. We had a lively discussion about the various popular libraries, as well as the potential for developers and designers to use JavaScript without consideration for the user experience and accessibility issues involved.
Thanks again to Brian for speaking to our group; I really enjoyed the presentation. For those people at the meeting who asked about the slides and code samples, Brian kindly provided his presentation in PDF format for download (PDF: 103K).
Internet User Experience 2008 – March 31 – April 3, 2008
February 20, 2008
Join us at the fourth annual Internet User Experience (IUE 2008) at Washtenaw Community College in Ann Arbor, Michigan the week of March 31, 2008-April 3, 2008. Organized by the Michigan Usabiity Professionals Association in collaboration with Washtenaw Community College’s Internet Professional Program, the User Experience Network (UXnet), Refresh Detroit, and other sponsors, the conference promises four days of presentations, panels, training sessions, and workshops on optimizing web sites so they are effective, compelling, and profitable for businesses.
I attended the event the first two years and can tell you I had a great time! Wonderful sessions, excellent panels, and the opportunity to network with other web professionals involved in designing and improving the user experience was, in the words of MasterCard, “priceless”.
The conference is invaluable for
- company web site managers and stakeholders
- product managers
- marketing professionals
- advertising professionals
- web developers
- user experience professionals
- information architects
- professional communicators
- students in any of the programs
Experts in search engine optimization, online communities, and user experience management will lead sessions at the conference. Tutorials and training are also available to attendees with 1/2 day and full-day workshops before and after the main conference days.
Discounts are available for Usability Professionals Association members and several other organizations, as well as full-time non-working students.
The event will be held at the Morris Lawrence Auditorium at Washtenaw Community Colllege (map).
For more information and details on registration, visit Michigan Usability Professionals Association or the conference website.
Just heard from Refresh-Detroit co-founder Dennis about another opportunity in warm California at Yodlee, the company that Dennis works at. As a point of reference, today in Michigan, the wind chill has the temperature hovering at 0 degrees Farenheit. Good to hear from you Dennis!
Yodlee is looking for a Product Manager – Personal Finance. Responsible for assisting in the development/maintenance of the strategic product direction and supporting tactical roadmaps for assigned products under the direction of management. Responsible for developing knowledge of industry trends, potential market opportunities in order to ensure appropriate convergence within the Yodlee PersonalFinance solution. For more info, check out the job description.
NVDA screen reader
February 8, 2008
Has anyone used NVDA? If yes, I would like to know your thoughts on it, vs. JAWS or Window Eyes.
NVDA (Non Visual Desktop Access) is a screen reader (free and open source) for Windows XP/Vista. I heard about NVDA from Steve Faulkner’s article, and wondered if others have used it. I installed it, found it easy to use, and used it to test a few of my client sites with Firefox under Windows XP.
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