Who: Seth Godin - Entrepreneur and author of seven bestselling books that have transformed the way people think about marketing, change and work.
Where: Ann Arbor, Michigan – at the historic Michigan Theater
When: Tuesday, May 22 at 3:00 PM Doors: 2:00 PM
What: Seth Godin talk on his newest book The Dip.
Why: Be the best in the world at what you do. Learn when to quit and when to stick it out.
Everyone: $50 Get 5 books to share w/friends
Member of Partner Organization: Bring a Friend for FREE
Card sorting – measuring success of navigation early
April 27, 2007
As many Refresh Detroit members know, I’m a big fan of card sorting. At Boxes and Arrows, Iain Barker has published Measuring the Success of a Classification System, a wonderful article that takes Donna Maurer’s card-based classification evaluation technique a step further.
ALA Web Design Survey
April 26, 2007
A List Apart is hosting its first annual survey for web professionals. Complete the survey and enter to win a trip to an ALA event, iPod, jump drive, and t-shirt. You’re also helping collect valuable data about our profession. The survey seems a little long, but only takes about 10 minutes.
There are several excellent events in the next few weeks you want to try to attend. Tonight (sorry for the late notice, I announced it at last night’s meeting too), the Ann Arbor Ad Council April meeting will be “Drive Stellar Results with Search Engine Marketing and the Blogosphere” with speakers Linda Girard, co-founder and CEO of Pure Visibility, Inc., and David Binkowski, Senior Vice President, Word of Mouth Marketing – MS&L Digital.
Next Tuesday, May 1, 2007, High Tech Tuesday at the Ann Arbor IT Zone is Google Analytics by Google Associate Manager Jeff Gilis. Networking begins at 5PM; the session is from 5:30PM-7PM.
Next WednesdayThursday, May 3, 2007, the Detroit Area Cold Fusion group presents Ben Forta, well known author and Cold Fusion guru. The event is in Southfield. As an added bonus, they’re giving away Cold Fusion 8, a copy of Flex Builder w/ Charting, and a Wii at the event!
On May 22nd, marketing expert Seth Godin will be coming to the Michigan Theater in Ann Arbor (thanks to the grass roots organizing of Derek Mehraban). You don’t want to miss this event – register online today!
Meetup Wed, April 25
April 15, 2007
The next Refresh Detroit meetup will be Wednesday, April 25 at 6:30pm at the Claddagh Irish Pub in Livonia, MI. Dean Keipert of Creative Web Spinner will be presenting “A Business Case for Usability”.
Claddagh Irish Pub
17800 Haggerty Road
Livonia, Michigan 48152 [google map]
Phone: (734) 542-8141


